Google became Alphabet three years ago, but for many people it can be confusing as to how it's organized. Here's what's under the corporate. While Google reels in nearly all of Alphabet's revenue, CEO Sundar That hands-off relations played out dramatically in the case of Nest, the. Alphabet is a holding company consisting of Google's core businesses, which will still be called Google, plus future-looking and finance stuff.
We will rigorously handle capital allocation and work to make sure each business is executing well. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.
This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google. A key part of this is Sundar Pichai.Alphabet 2018 Q2 Earnings Call
Sundar has been saying the things I would have said and sometimes better! He has really stepped up since October of last year, when he took on product and engineering responsibility for our internet businesses. Sergey and I have been super excited about his progress and dedication to the company. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations.
I have been spending quite a bit of time with Sundar, helping him and the company in any way I can, and I will of course continue to do that. Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation—continuing to stretch boundaries. Recent launches like Google Photos and Google Now using machine learning are amazing progress.
Google also has some services that are run with their own identity, like YouTube.
Susan is doing a great job as CEO, running a strong brand and driving incredible growth. Sergey and I are seriously in the business of starting new things.
What is Google’s new Alphabet?
Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.
Google will become a wholly-owned subsidiary of Alphabet. For Sergey and me this is a very exciting new chapter in the life of Google—the birth of Alphabet.
What is Google’s new Alphabet? - CNNMoney
I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands. We are excited about… Getting more ambitious things done. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead.
As well as explaining the origin of the company's name: We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search!
Alphabet Inc. - Wikipedia
In a talk Schmidt disclosed that the original inspiration for the name came from the location of the then Google Hamburg office's street address: He also said he wanted to improve "the transparency and oversight of what we're doing", and to allow greater control of unrelated companies. Experts cited Apple's lack of innovation as well as increasing Chinese competition as reasons for the poor performance. It does not own the domain alphabet. BMW has said that it is "necessary to examine the legal trademark implications" of the proposals.
Additionally, it does not own the domain abc. Alphabet will also include our X labwhich incubates new efforts like Wingour drone delivery effort.
We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure. At the same time, it was announced that Google will be reorganized as a limited liability companyGoogle LLC. These include many of the most widely used products and services long associated with Google, such as the Android mobile operating systemYouTube, LLCand Google Searchwhich remain direct components of Google.
Proposed growth[ edit ] Eric Schmidt said at an Internet Association event in that there may eventually be more than 26 Alphabet subsidiaries.