Results 1 – 18 of 18 The Big Book of Tell Me Why: Answers to Hundred of Questions Children Asks by Leokum, Arkady and a great selection of related books. Series By Arkady Leokum; Books By Arkady Leokum Similar Authors To Arkady Leokum Tell Me Why #2: Answers to Hundreds of Questions Children Ask. Find great deals for Tell Me Why: Tell Me Why by Arkady Leokum (, Paperback). Shop with confidence on eBay!.

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In fact he’d be miserable doing anvthing else in an agency, unless it’s supervising other copywriters. Contents How big is the universe? Read, highlight, and take notes, across web, tablet, and phone. What are the different types of clouds? By using this site, you agree to the Terms of Use and Privacy Policy. Why are there different kinds. The prospective employee then writes another commercial in each series, pointing out the merits of the good campaign and the faults of the bad.

Arkady Leokum October 3, —September 2, is a 20th-century writer notable for both his adult pulp fiction and best-selling juvenile encyclopedic-knowledge books. Leokum spoke about the characteristics of what makes a good copywriter.

Tell Me Why: Tell Me Why by Arkady Leokum (, Paperback) | eBay

In a March, U. Views Read Edit View history.

Both men are somewhat deceptive and the relationship between the two turns when it is revealed that the waiter is a skilled investor and an owner of the restaurant and building. Throughout his career in advertising and American radio, Leokum was listed, in various agencies, as a New York agency executive, creative director, and copywriter. Leokum is ldokum son of Mr. College Park University of Maryland.


Common terms and phrases acid ancient animals atom bacteria baking powder bats bees birds blood body breathe burn caffeine called carbon dioxide cause cells chemical chlorophyll cold color comes contains leoku developed discovered earth earthworms eggs Egyptians electric electric current energy Europe eyes fact Fahrenheit feet fibers fish flowers frogs giraffe glands glass goes grow gum base gyroscope hair happens heat hummingbird inches insects invented jellyfish kind known layer light liquid live material means mercury metal miles milk minerals molecules moth move ocean ostrich ke particles penicillin pigment plants porpoise pressure probably produced raccoon rattlesnake lrokum rock rubber salt scientists shellac shells skin snake solid sound speed starch substance sugar surface tail teeth temperature things Thomas Edison thousands tiny Today tree tube types usually vapor vibrations waves wingspread word yeast.

I don’t want to sound corny about this, but a copywriter knows that’s what he wants to be.

Arkady Leokum

But a good copywriter should be able to write for all media. Leokum is the writer and creator of the prolific “Tell Me Why” book series of the s and s, [2] which asked and answered questions for curious youth about all facets of life, such as: What is a constellation?

Account Options Leokim in.

From Wikipedia, the free encyclopedia. Why does Saturn have rings? As a stage play, Enemies was written by Arkady Leokum; directed by Fielder Cook, an award-winning director of films and television dramas; produced by Lewis Freedman.


From inside the book. He suggests that he choose two examples of current commercial campaigns, one good and one bad in his opinion. Encyclopedia of Television Film Directors. How does an octopus swim? I wouldn’t exactly call copywriting a call from above, but if you don’t care arkadu it you aren’t likely to be good at it.

Retrieved from ” https: In March,while vice president and creative director of Grey Advertising, Inc. He lived in West Stockbridge, Massachusettsand died one month before his 93rd birthday.

Why does a tiger have stripes? How big is the universe? How do flowers grow? In the advertising world, Arkady Leokum may be best known for his slogan for the Chock full o’Nuts coffee ad campaign, a wgy that pushed Chock full o’Nuts from a seventh-rank position to third in New York City: Dramatists Play Service, Inc.

My library Help Advanced Book Search. This page was last edited on 20 Augustat Retrieved 28 January Earlier, as Vice-President of Robert W.

Davidson, a senior supervisor with the Children’s Aid Society of Pennsylvania. Leokum believes good copy writing requires a specialized talent all its own.

When he is hiring a young copywriter he often asks him to make up a sample book of his work. He may be proved wrong and have to change it, but it’s the man who goes down bleeding and dying who usually does the best job.