: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.

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I always find it difficult to identify who a book is intended for, because I think that there are lessons in almost any book that can apply to different people. Want to Read saving…. Read reviews that mention bridget brennan must read case studies female consumers common sense men and women easy read purchasing power business books women consumers marketing strategy female customers gender culture read this book gender differences female consumer marketing and advertising understand women connect with women brennan gives.

Oct 24, Agata Seidel rated it it was amazing. Page 1 of 1 Start over Page 1 of 1.

I liked the nridget of the “ugly Snugli” – men didn’t realize that an ugly baby carrier wouldn’t sell. So many of the examples where they got it right, my wife shops at and none of these companies take her for granted as she will not stop until she knows she is getting value.


Amazon Music Stream millions of songs. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. Advertising executives either sell well to the female gender or they disregard them at their own peril and well, the results are laughable. Style Your Mind For Success.

Why She Buys

Stay in Touch Sign up. I also like that she goes over specific gender differences and explains why they exist and then shows us what the business implications of these differences are. Don’t have a Kindle?

She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. I loved this book – a great vision into how marketing needs to be done from a woman’s perspective but is often instead done by men.

As a female I found the book to be very illuminating — the whys of some of the innovations in customer service: Oct 25, Dave rated it it was amazing. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.

bridgetbrennan | WHY SHE BUYS

If your product targets a women audience, or you want it to, you have to read this book first. Full book review on my blog They should have more chapters like Chapter 6. If the business world had a sex, it would be male. Explore the Home Gift Guide. This book exceeds the mundane arguments of gender culture and beennan.


It all seems like common sense to me really, but I guess for some generations the information in this book is brand new and eye opening.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by Bridget Brennan

brennam From the Hardcover edition. Long live the Female Economy! But one thing is for sure. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

Sep 25, Cornelia rated it really liked it. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. Amazon Advertising Find, attract, and engage customers. Throughout the book, brdnnan discussion is fact-based and data-driven. One of these items ships sooner than the other.