The Engineering of Consent is an essay by Edward Bernays first published in He defines engineering consent as the art of manipulating people. Edward Bernays applied the principles of propaganda to marketing. he developed an approach he dubbed “the engineering of consent. Engineering Of Consent has 33 ratings and 3 reviews: Published December by Univ of Oklahoma Pr, pages, Paperback.

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It makes me think: A lot of this text is a discussion on how to approach getting public consent and the methodology behind it.

Edward Bernays and the Engineering of Consent

These were designed to prove that Ivory bars were more buoyant than competing products. This reminds me of the breaking news of Osama Bin Laden being killed.

Giving them access to something that was not offered to their gender which was cigarettes. Govind rated it really liked it Dngineering 08, A bit dated considering the advent of the internet plays a major role now in the topics this book presents, and which I’m sure has “changed the game” in a major way, but still a very interesting volume and I think mostly still applicable today.

The emotional connection they consejt with any piece, ultimately has to do with desire. Ironically enough, this is exactly what everyone does an individual on a daily basis.

Edward Bernays and the Engineering of Consent

It is they who pull the wires that control the public mind. Freud believed that subconsciously women wanted power. Engineering of consent is basically the art of persuasion and manipulation; it is used to get the general public to approve of any person or organization.


Bernays, the inventor of advertising as a function rather than its prior role as 2 dimensional suggestions. Edward Bernays applied the principles of propaganda to marketing.

Amazon Advertising Find, attract, and engage customers. Languages Polski Edit links. Maci rated it liked it Aug 13, He has a group of people behind him who decide what he will say, how he will say it, what anything promoting him will look etc. Email required Address never made public.

Wm rated it it was ok Jan 10, Amazon Drive Cloud storage from Amazon. His genius was proven in how he communicated his ideas in ways that made the public desire the things he was selling.

The longest chapter, the one on strategy, begins with sociological and psychological observations on human motivation drawn from Karl Menninger and Vilfredo Pareto. Its hard to imagine that there was a time before shopping as a national sport, but its true. Bernays explained, “Professionally, [public relations] activities are planned and executed by trained practitioners in accordance with scientific principles, based on the findings of social scientists.

Thanks for telling us about the problem. To find bwrnays more, including how to control cookies, see here: In his own words, Bernays describes engineering consent as “use of an engineering approach—that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support ideas and programs.


Engineering Of Consent

Become a Friend today. His ability to understand the way in which people function and think, on both the material level and in the subconscious level, allowed him to cast people in which ever direction he chose… A very frightening idea. But then again, it all makes sense. Jack rated it liked it Dec 04, At that time, no one really thought about if the news was actual or just another game being played with our minds.

As the writer states: This shows that yes, we as human beings, initially, feed on every information provided to us and allow the manipulative game play on us until we actually think what is being fed to us. If you are a seller for this product, would you like to suggest updates through seller support? The women in turn were manipulated and the product was sold, mission accomplished and the psychological state in woman that they had power had been planted.

Crystallizing Public Opinion Paperback.

This shocked me, but I knew any human activity can be used for social purposes or misused for antisocial ones.