Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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She looks at the role outdoor markets play in the food supply chain, including the supply of regional food, especially agricultural products. While these documents and agreements cover a variety of matters, including environmental protection and human rights, they are diffuse and lack clear goals. The socio-economic development in most counties of Wielkopolska province was at a medium level in The article also describes government activity in rescuing a key national economic sector.

Social media marketing – that is where the marketing success of a person as an individual lies. The contents conveyed to the public contributed to antagonizing both electorates. To understand the factors shaping branding strategies, marketers must understand where, how much and in what way brand value is created. Oeconomia is the nichalski of Wydawnictwo SGGW and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission.

This is the review article. The Global economic crisis had an impact on tourism movement matketing over the world and especially on island territories. In Poland, precisely drawn up rural development policy coupled with complex instruments have been implemented since Poland joined the EU on 1 May Information about Polish airports is presented along with development trends of the airports and the role of the regional airports.

The concept of integral development seems now closer to modern humanity.

I21, I23 Rembielak G. The study found that the most effective and least risky strategy is vertical diversification, which involves obtaining a synergistic effect and reducing transaction costs through the use of a single production chain from field to consumer.


The article presents a demographic prognosis on the changing structure of human capital in the labour market, which determines the growing importance of age management in enterprises. D11, Q13 Kochanowicz Z. Changes in the profitability of investment funds in Poland in the period Emil Ochnio Summary.

Sferyczny model komunikacji marketingowej Author s: The main objective of the study was to assess the level of socio-economic development of thirty-one counties of Wielkopolska province in Advanced Search Find a Library. Multi-Level Marketing is a kind of novelty in the business reality. The results of analysis indicate that macroeconomic conditions significantly shape fund returns, though the impact is diversified by fund type.

The objective of the study is to present the concept of personal branding and to better understand the role selfie has, being one of the most frequently used social network, in helping people to build personal branding in the online context.

The implementation of enterprise performance management tools using the PRISM Team Performance Diagnostic allows an organisation to build a high-performance team and achieve better business results. International exchange has forms ranging from casual export, agency agreements, partnerships, licensing, joint ventures, franchising to wholly owned subsidiaries. During the research, the method of measuring the effect of public relations activities, i. The preparation for international exchange consists of examining marketing mix factors and a value-based approach to customer needs.

F63, I15, R11 Dobrowolska I. There are a number of factors — globalization, national, religious, and family relations, to name a few — working to influence modern youths in the Republic of Azerbaijan.

It discusses criteria for choosing taxation forms for entities in the small and medium enterprise sector that do not have a legal personality in other words, they are run by natural persons and pay personal income tax. The research method was a survey, and the research tool was a questionnaire. In this research, the woman image in outdoor advertisement is analyzed by using semiotics. Finding libraries that hold this item H41, Q53, Q58 Milewska A.


Creating consumer values in the process of developing product innovation Anna Szwajlik Summary. They are eugeniksz from different michslski, inter alia, one possibility is to use the concept of Cause Related Marketing. I21, I23 Isle T. M31, L81 Roth A.

Marketing : podręcznik akademicki (Book, ) []

The reason why for example artistic branch of business does not often seek traditional media advertisement is quite simple. The assessment is based on the quantitative measurement of sustainable development. Moreover the actions taken by the National Tourism Administration were only partly effective.

The article presents the research approach based on literature studies and empirical examinations. More like this Eugeinusz Items. Innovation and marketing strategies of enterprises on the innovative food products market Yaroslava Larina Summary. Hence, if companies wish to succeed, they have to evaluate consumer behaviours effectively and efficiently.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

Citations are based on reference standards. Therefore, the focus of marketing analysis is on the data recorded at the social networks. The aim of this article is to present the widely defined activities and measures implemented in the framework of the Rural Development Plan — and the Rural Development Programme — For this paper, we conducted a survey among 81 students at Qafqaz University, a prominent Azerbaijani private university, in order to identify their purchasing power and the factors that influence their decision-making.

For that, it must know the nature and scope of international competitive intelligence. The initial findings suggest that almost all consumed brands remain overshadowed; high involvement brands can be equally meaningless as low involvement ones; neither purchase frequency, perceived quality, nor trust, increase probability of moving a brand out of shadow. F50, F53, F55 Salamon J. Quality is formed at each of them.