Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). In a conversation with Gerd Gigerenzer, this German psychologist looks My research indicates that gut feelings are based on simple rules of.

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Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?

It’s not that long and gives you more information than you think. Gerd Gigerenzer is the author of Gut Feelings.

Psychologist Gerd Gigerenzer, for one, believes gut feelings don’t get as much figerenzer as they should. Lots of interesting research about how our gut instinct is often as good predicting right answers or even better than some educated guesses.

So we exercise our gut feelings. When they were shown similar images later and asked to identify which they had seen before, the participants were more accurate at recognizing those they had seen while distracted by the spoken number — qualifying their answers with saying that they felt unsure and were “just guessing” — than those they had seen while concentrating on just the images.

Gut Feelings: The Intelligence of the Unconscious

Where is it even getting its intel? LitFlash The eBooks you want at the lowest prices. Gigerenzer frees us from the jargon of experts and the drudgery of pros-and-cons lists. He points out that reason works better than intution in hindsight.


To guut honest I only got half way through the book.

Claiming to describe how people actually think and behave, rather than how they should behave, Gigerenzer identifies rules of thumb such as sticking by your peers e.

I’m sure the science behind it is solid and I think Malcolm Gladwell used it as a jumping-off point more than once. He illustrates how people with less information often make better decisions than experts. Lists with This Book. I would like to find out if I really should be following fuzzy feelings out of the gate, or if they should be filtered in some way.

By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.

For example, Gigerenzer’s discussion of the recognition heuristic claims that familiarity with the name Chernobyl, and not reasoning, permits most people to estimate accurately the relative size of the city: His scientific study of intuition in decision-making is fascinating. Apr 13, gramakri rated it liked it.

Should he tabulate every criterion of schools, even thought he has no idea which ones have effects on drop out rate? He says we have an unconscious “moral grammar,” but our rules can conflict with each other and they can be misapplied.

Gut Feelings by Gerd Gigerenzer | : Books

For key takeaways from this book visit http: Some of this stuff was obvious, even to me who is not knowledgable about cognitive science so I’d recommend this only for beginners. It is somewhat puzzling that a clearly very wise person is so exercised by a mistaken perception.


The archetype is the fielder chasing a fly ball. It was great in the first few chapters.

Gut Feelings

Jan 23, Steven Peterson rated it it was amazing. This misguided author attributes human creation to “evolution” and then says the design of the eye could have been better only if! Raffaelo Cortina, Polish translation: Gut feelings are believed to spring from a deeply embedded part of the brain called the insula, where bodily sensations are recast as social emotions such as guilt, pride or contempt, said Dr.

The author argues, to apply this intuitive tendency of people into social and moral context, we can reduce unwanted events by making people less likely to chose decisions of which can lead to those events. Gigerenzer understands this, and alludes to it in the book, but the point is obscurely made.

The first third of the book was basically a primer in how corporations exploit the recognition heuristic to promote sales and brand loyalty, by plastering their logo on every imaginable surface because humans are more likely to “like” or “buy” something they recognize over an unknown.