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IFixit and its noble mission may not seem like much of a threat to anyone, least of all the most profitable company on the planet, but Apple has been watching iFixit carefully. Apple doesn't like iFixit, because iFixit writes its own in-house versions of Apple's top-secret repair manuals and shares them with all comers.
It sells reverse-engineered Apple-equivalent parts and bundles them with custom-designed picks, tweezers, spudgers tiny plastic chiselsand screwdrivers in affordable, everything-you-need kits.
Working with iFixit, you can replace a cracked screen or a fried battery for a lot less than if you were to take your problem to an Apple store, which might not be an option for you anyway, depending on where you live.
Plus, iFixit won't try to sell you a new phone. Apple ignored repeated requests to comment for this story. Then again, iFixit doesn't like Apple either. At iFixit headquarters in San Luis Obispo, California, the recycling goes in cans labeled with iFixit's logo--it resembles a Phillips screw head--while the cans with the Apple logo are for trash.
In eight state legislatures across the country, the two companies are fighting over so-called right-to-repair laws see "You Gotta Fight for Your Right to Repair," below that, if passed, will loosen Apple's strict, cradle-to-grave control over everything it sells and eat into its stupendous repair revenue. Bigger than Best Buy's or Walmart's.
IFixit is basically a parasite if you think about it that way. Or maybe a pilotfish, swimming with the shark and subsisting on its leftovers. Yet that doesn't begin to capture the fullness of this company's radical mission, or the ambition of its founders, both of which Wiens has spent much time reflecting on. When you take something like a phone or voice recorder and you take it apart and you understand it enough to be able to fix it, a switch flips in your brain.
You go from being just a consumer to being someone who is actually a participant. But still, it's pretty cool. Wiens and Soules both grew up in Oregon, but they didn't meet until they got to California Polytechnic State University, where the motto is "Learn by doing. When Wiens announced he was getting married, his other friends told him he would have to divorce Soules first. Wiens talks more than Soules and sleeps less; he's the public face of iFixit, its chief explainer and grand strategist.
Soules oversees operations and manages iFixit's China supply chain; he's also a pilot and a clarinetist. At Cal Poly, they bonded over their shared geekiness. He brought it with him on the train. As kids, he and his brother were always taking apart and reassembling old radios and kitchen appliances that their grandfather bought for them at Goodwill.
He "spent his life making and maintaining things," Wiens wrote of his grandfather in a eulogistic essay published on The Atlantic's website in ; he schooled Wiens in the war against "entropy: Wiens needed a G3 repair manual. He searched in vain online. Apple doesn't share such knowledge with its customers. That ticked him off. It was his computer, after all. Bought and paid for. Why shouldn't he have access to its inner workings? Wiens and Soules worked it out over the next several years.
Initially, they thought they'd write their own repair manuals and sell them, but--first lesson--information is a tough sell.
No one would pay for eHow's articles or videos, either. Parts and tools, on the other hand, aren't, so Wiens and Soules became online resellers, clearing out the screwdriver shelves at Sears, ordering hard-to-get parts from catalogs, and filling orders, Michael Dell-like, from their dorm.
They called their fledgling company PowerBook Fixit, until Wiens got scared that Apple might hunt them down for trademark infringement. Next, they tried PBFixit, which didn't stick either.
And we've made money ever since. Sophomore year, they moved off campus to a two-bedroom apartment, and eventually to a three-bedroom house with a three-car garage that served as a parts warehouse.
Taking care of business while keeping up with classes presented certain challenges. One day, an employee arrived for work at the house having forgotten his key, so he picked the lock.
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The boss was impressed. At times, iFixit has sold branded lock-pick sets despite certain complications; it's illegal to ship them via U. And they would say, 'Well, that's fine, but we don't have tools,' and so we sold them the tools.
And they would say, 'Well, the tools are too expensive,' so then we started building kits and just bundled the tools into the price of the parts. It turns out that we were doing something that nobody else in the parts business was.
What had begun as a part-time gig was by now a profitable, fast-growing business. It didn't provide them with just spending money while they were in college--it paid for college. The Madison area is also home to a bountiful array of waterfront restaurants, a perfect spot to watch the sunset as you end your day out on the water. Spring Leagues Take advantage of the warmer weather and join one of the many sport leagues around the area such as ultimate frisbee, flag football, basketball, volleyball, soccer, baseball, softball, kickball, and many more.
Epic also has company sponsored teams -- a great way to bond with colleagues and meet new friends. Olbrich Botanical Gardens In addition to being home to 16 acres of amazing gardens, the Olbrich Botanical Gardens often host yoga classes, concerts, and seasonal exhibits.
Food Carts Enjoy the warmth of the new season by dining outdoors at one of Madison's authentic food carts. You can sample a variety of cuisines from italian to peruvian and everything in between. Food carts are located in multiple areas around the city - there are even a few on Epic's campus!
Golf The city of Madison offers several nearby golfing options at reasonable prices for those looking to play a round. Regardless of skill level, Madison is sure to have a course that will meet your needs. Horseback Riding Embark on a horseback adventure to view the landscapes of Wisconsin.
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Riders of all levels can participate, from beginner to advanced. If you want a lesson or two, there are clubs just for that. Madison offers a wide range of excellent dining optionsfrom waterfront dining to cozy tapas restaurants with Wisconsin flavor. Ask a local, or browse the list of top establishments and discover your favorite spot. Comedy Club Everyone can use a good laugh!
The Comedy Club on State Street is an excellent option for a night out with friends. The Club features a variety of acts ranging from up and coming performers to well-known comedians. Be sure to check out their website for current shows. Trivia Can't wait to show off your knowledge of random facts? Be sure to check out League Trivia to find out which Madison bars they will be at to make for a fun night out with a bit of friendly competition.
Sundance Cinemas Located at the Hilldale Shopping Center, the Sundance Cinema is a fantastic option if you're in the mood to relax and see a good movie. The cinema often features a nice mix of new blockbuster films and independent films.
Here you'll find numerous ethnic restaurants, local boutiques, and 'Madison Originals. Show up with some friends, sing along, and enjoy good music as artists perform on dueling pianos. Housing several performing arts theaters as well as the Madison Museum of Contemporary Art, the center is focused on not only providing a beautiful space for national and international artists and Broadway performs to take the stage, but also on community engagement in the arts.
Most performances take place in the outdoor amphitheater, bringing together art and nature to offer a one-of-a-kind experience for attendees. Chazen Museum If art is your thing, and you're not willing to travel too far, then you'll be excited to know that Madison is home to several local art galleries. The Chazen Museumlocated at the heart of the University of Wisconsin campus, has a vast collection of interesting works ranging from the ancient world to modern times.
Theatre Catch a performance at the Broom St. Theatreone of the oldest and most creative theater companies in the United States. The theatre has put on over original productions from local artists with the ability to perform without censorship of content or presentation. The public zoo spans 28 acres and is one of the last remaining free zoos in the country.
Art Fair on the Square Whether you're looking for a few prints to spruce up your office or you just want something to remind you of this summer, you'll find something eye-catching at Art Fair on the Square.
More than artists from across the United States will exhibit their work during this year's fair, which also has live music and outdoor dining. Healthy and Happy City Several sources have declared Madison one of the healthiest, happiest cities not only in America, but in the world.
Low crimes, affordable fresh produce, and active locals contribute to Madison's high ranking. A recent article listed Madison in the top 10 cities for an active lifestyle in Lower Cost of Living Not only is Madison an exciting and active place to call home, but it is also quite affordable.
When compared to the locations of other major tech corporations, Madison ranks as one of the most economical living situations in the country. Outside of the city limits, you'll find a number of well-traveled bicycle trails. May 03, Category: Industry market trends Termal Professional Onsen Division presents heating pumps for pools available in horizontal and vertical air expulsion, suitable for outdoor and Sep 26, Category: Industry market trends The key word is: Jan 26, Category: The edition of ForumPiscine will Feb 22, Category: Event and exhibition Three days of conferences, seminars and B2B meetings for the Congress and International Exhibition dedicated to professionals of the fitness, Apr 30, Category: Industry market trends Janus Energy presents Sunnyday "on the rocks", the uncovered solar thermal panel in extruding polypropylene used to heat pools and hot water.
Apr 27, Category: Industry market trends Aquaexpert presents PersonalPool: Feb 23, Category: Event and exhibition The annual meeting with the winners of Italian Pool Awardthis year at its seventh edition, was held as part of ForumPiscine exhibition. Jan 23, Category: Apr 22, Category: Feb 02, Category: Event and exhibition To all the friends of ForumPiscine! Jan 20, Category: And that's why in Polimpianti started to label the isothermal and winter covers for pools, Wincover Event and exhibition A national event with the participation of players from the main Italian water parks to face an evergreen topic: Mar 05, Category: Industry market trends Dab Pumps launches the new E.
Among its main features, the brushless motor with high-efficiency frequency converter, water Industry market trends C. LTD, with its 25 years of experience, it's a landmark in the pool sector, both in the Italian and the international market. Industry market trends With many innovations, a number of events of major interest, both Italian and international, and a ferment that bodes well for the future of the Sep 23, Category: Design trends Never old-fashioned and appreciated by architects, builders and customers: Mar 01, Category: